Erik Ravelo, Creative Director of Fabrica in 2012, made a campaign where the main focus was on the unemployees.
The UNEMPLOYEE OF THE YEAR communication campaign, set up under the aegis of the UNHATE Foundation, seeks to challenge clichés about youth non-employment and asserts a belief in the creativity of the world’s youth. Through it, the UNHATE Foundation, whose aim is to promote a culture of non-hate, will support youth to become actors of change against indifference and stigma.
For this project Erik and I designed and developed an interactive monument where people could upload their picture and story.